The World We Want (WWW) is a global impact platform launched to unlock the collective strength of people, ideas, networks, media, and technology, to address the world’s most critical challenges and accelerate change.

We do this by building ground-up strategies, utilising global communications, leveraging multi-stakeholder collaborations, and co-creating solutions with partners to inspire positive action and mobilise social movements.

WWW is the purpose lab and subsidiary of Sterling Global, an independent business strategy, integrated communications and brand consultancy, working at the intersection of the corporate, entertainment and sustainability sectors to add value to culture and drive impact.

We are also grounded in and committed to driving progress on the United Nations’ Sustainable Development Goals by 2030 – the global blueprint for the future.
Our Work
Through hero and accelerator ventures and tapping our areas of expertise, we help make the global goals a part of everyday life and lingo. Here are just some of the ways we do this.

We help show our clients how they can stay passionate about purpose, while being invested in the impact.
Good News
    We Need to Stop Being Afraid to Talk About Periods—Here’s Why.

    The World We Want spoke to Megha Desai, president of the Desai Foundation, about how period poverty and stigma will prevent us from achieving the Global Goals.

    10 Indigenous Activists Celebrating Their Cultures on Instagram

    Learn about the beauty of Indigenous cultures around the world from the activists celebrating them online.

    5 Young Activists Raising Their Voices for Wildlife

    When it feels like the climate change movement is all doom and gloom, these young activists will inspire you to take action for wildlife conservation.

The 17 SDGs
We are committed to accelerating SDGs action. Here are just some of the goals we’re working towards achieving. Visit each goal to learn more and to find out how you too can accelerate progress.


Engage with us and be a part of our journey.