A Billion Activists
WHO
Activists – all 1 billion of them.. In the words of Admiral William H. McRaven just a handful of influencers can help drive change among 8 billion people. We launch Billion Activists, a powerful collective of public figures, popular icons, innovators, business stalwarts, cultural tastemakers, media barons, change-makers and thought-leaders, defined as being “activists” as they are connected by an innate mission to create a world that leaves no one behind.
WHAT
Introducing the Impact Avengers.
We are creating a digital marketplace where our Billion Activists will join hands – like the Avengers – to brainstorm, campaign and fight for accelerated progress, sustained positive change and innovation, aligned to key issues.
WHEN
The time is NOW. More than ever, there remains an unyielding desire for a better society. Our actions need to speak louder than words. The key to this is to encourage a foster of collective individualism to mobilise movements for change.
WHERE
Mixed-Media Platforms. We begin as a digital network to convene and empower our community.
WHY
Force for good. Their role would be to leverage their networks, voice and reach to evangelise various missions, spread awareness of positive impact and success stories, and spotlight problem areas to inspire other influencers and citizens to join the mission and to bring their superpowers to the team– each with a special role to play. Their efforts would be supported by delivering a disruptive multi-media global communication campaign, social media content, and direct advocacy campaigning to spotlight significant issues and perspectives that are often ignored.