We are a breakthrough Global Impact Consultancy, a collective of thinkers and doers, on a mission to transform awareness of global challenges into inspired action, driving change for people and planet.
Our approach involves amplifying, co-curating, and funding ventures through our proprietary Storytelling 2.0 technique within our comprehensive strategy and advisory framework. We blend holistic consultancy, strategic communications, creative ingenuity, celebrity advocacy, and unique collaborations to reshape policies, mobilize resources, and change cultural mindsets, for measurable social impact.
Originating from the Purpose Lab within the multi-award winning business and communications consultancy Sterling Global, our diverse international team of strategists, storytellers, and crisis navigators work towards advocating for the UN’s Sustainable Development Goals.
From launching the SDGs to 1.3 billion people in markets like India to spearheading ground-breaking campaigns worldwide, we navigate through journeys to create a world that is equitable, inclusive, and sustainable for people and the planet. We strive to end global poverty, reduce inequalities, and address the climate crisis by 2030.
spark transformative
individual and collective
We activate our proprietary Storytelling 2.0 methodology that combines strategic insights, creative tactics, and a deep understanding of audience engagement to transform narratives into powerful tools for immersive, interactive, and transformative action.
We leverage liquid and experiential storytelling to create a bond between the audience and our message, making every campaign a deeply personal and collective journey.
In our hands, Storytelling 2.0 is a powerful tool for change, whether it’s through communication, collaboration, creativity, or leveraging celebrity culture. Here’s how we do it:
we advance consultancy
We integrate Storytelling 2.0 with advisory and consultancy expertise, guiding organizations through complex challenges. We craft compelling narratives and strategic blueprints for change, enhancing missions and focusing on social impact and ESG outcomes.
- – Strategic Planning
- – Policy Analysis & Advocacy
- – ESG Strategy Integration
- – Capacity Building
- – Stakeholder Engagement
- – Narrative Development
we utilise communications
We amalgamate Storytelling 2.0 with global media engagement and innovative collaborations, crafting strategic plans that catalyze impactful change. This approach propels organizations, ignites meaningful dialogues, and fosters social movements, driving transformative outcomes that resonate across communities and sectors.
- – Global media engagement
- – Thought-leadership
- – Developing campaigns
- – Crisis communications
- – Behavioural Economics
- – Theories of Change
we cultivate collaborations
Embracing collaborative action, we use Storytelling 2.0 to connect diverse perspectives and strengths, creating a world where potential is fully realized and unsung heroes across different fields are recognized. Our stakeholder engagement spans multiple sectors, from celebrities to non-profits, mobilizing grassroots and political advocacy.
- – Multi-sector stakeholder engagement (celebrities, influencers, corporations, activists, industry leaders, governments, philanthropies, non-profits.)
- – Mobilise grassroots advocacy
- – Political advocacy
- – Media amplification
- – Unique event experiences
we harness creativity
Leveraging Storytelling 2.0, we create captivating content across various mediums. Our strategic creativity and experimentation ensure content resonates with audiences and aligns with campaign goals. We emphasize community empowerment and cultural relevance, driving meaningful change through diverse voices.
- – Content creation
- – Design and develop digital experiences
- – Artistic collaboration
- – Multimedia storytelling
we capitalise on celebrity culture
We use the power of celebrity culture, partnering with influencers to elevate campaigns with Storytelling 2.0. Our methodology enhances global message amplification, connects with audiences through relatable channels like film, music, to fashion, and promotes societal progress by bridging diverse groups through shared experiences.
- – Recruiting celebrities
- – Digital influencer engagement and management
- – Social impact journey advisory to personalities
- – Content creation and distribution
Our theory of change
Our mission unfolds through a powerful, cyclical journey of transformation: Awareness, Action, and Change. Each stage in this journey is underpinned by our dynamic Act. Build. Change. Do. (ABCD) framework, driving us from vision to impact.
A for Act: Act with Purpose:
We initiate our transformative journey by igniting awareness with purposeful storytelling and strategic communication. Spotlighting urgent issues, we captivate hearts and minds, laying the groundwork for actionable change.
Explore how we promote agricultural innovation through global advocacy.
B for Build: Build with Innovation:
Infused with innovation, our awareness leads to action. We develop cutting-edge strategies and solutions that empower organizations and communities to embrace change and take impactful actions.
Explore how we successfully launched the SDGs to 1.3bn people in India.
C for Change: Change with Impact:
From action springs transformative change. We drive this by shifting paradigms, mobilizing resources, transforming policies, and fostering behavior and culture shifts, all culminating in measurable impact through our strategic Accelerators.
Explore how our impact film campaign encouraged the India goverment to abolish the tax on sanitary pads.
D for Do: Do it Sustainably:
Sustainability anchors our change, ensuring the longevity of our impact. We're committed to transforming intentions into sustainable outcomes and measuring progress to maintain the positive change we've set in motion, contributing to our collective legacy.
Explore how we mobilised grassroot activism for global unity during COVID-19 for WHO.
