Under the global umbrella of Project Everyone, co-founded by esteemed filmmaker Richard Curtis, the Global Goals campaign was birthed to spotlight the UN’s ambitious 17-goal blueprint aimed at eradicating poverty, combating inequality, and mitigating climate change by 2030. With robust backing from stalwarts like the Bill & Melinda Gates Foundation and Global Citizen, the stage was set, and The World We Want were tasked with steering this colossal awareness voyage across the Indian subcontinent.

Our mission transcended beyond a mere introduction of the Global Goals – it was about engraining these objectives across all social strata and regions. By offering a strategic range of services ranging from creative consultancy, project management, to pan-India media strategies and high-profile stakeholder engagements across business, celebrity, government to civil society across the breadth of the country, we crafted a yearlong strategy to ensure the Global Goals resonated with local relevancy while echoing global ambitions.