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Sustainable Development Goals Impacted
Gender equality is a pressing need of our times
In a world where the promise of gender equality remains an elusive goal, the imperative to harness influential platforms to address this pressing issue has never been more critical.
The Opportunity
The 20th anniversary of the iconic Spice Girls track “Wannabe” provided a poignant moment to deliver a powerful message about gender equality. Vibrant and youthful in its approach, the campaign harmoniously blended nostalgia with a contemporary plea for global gender equality.
At the forefront of this iconic #WhatIReallyReallyWant campaign, we orchestrated a compelling narrative that fused the timeless essence of girl power with a modern call to action for gender equality. This captivating film, shot across vibrant cities like Mumbai, Cape Town, and London, featured a diverse ensemble of global artists, including Bollywood sensation Jacqueline Fernandez and Nigeria’s own Seyi Shay. Celebrating two decades of Girl Power, the film resonated with the voices of girls and women worldwide, conveying their aspirations for a more equitable world and urging global leaders to take action.
Through its melodic storytelling, the campaign amplified the hopes and dreams of girls and women across the globe, articulating their desires for a better, more equal world.
The Impact
Our role in the #WhatIReallyReallyWant campaign was pivotal, leading to a digital sensation with 150 million views shortly after the video’s release. Trending on Facebook and garnering media attention globally, our efforts in media management, talent sourcing, and conceptualization contributed significantly to the campaign’s success.
From spearheading media activities at the Cannes Lions film preview to talent sourcing and active involvement in the film’s conceptualization alongside Project Everyone, our efforts were pivotal in shaping the campaign’s success.
The global launch of the film transcended geographical boundaries, generating extensive media coverage across Europe, the USA, India, the Far East, Australia, and Africa. It also received a collection of prestigious awards, underscoring the profound impact of the campaign and our indispensable role in spotlighting gender equality on a global stage.
Behind the Scenes
