Our approach involves amplifying, co-curating, and funding ventures through our proprietary Storytelling 2.0 technique within our comprehensive strategy and advisory framework. We blend holistic consultancy, strategic communications, creative ingenuity, celebrity advocacy, and unique collaborations to reshape policies, mobilize resources, and change cultural mindsets, for measurable social impact.
Originating from the Purpose Lab within the multi-award winning business and communications consultancy Sterling Global, our diverse international team of strategists, storytellers, and crisis navigators work towards advocating for the UN’s Sustainable Development Goals.
From launching the SDGs to 1.3 billion people in markets like India to spearheading ground-breaking campaigns worldwide, we navigate through journeys to create a world that is equitable, inclusive, and sustainable for people and the planet. We strive to end global poverty, reduce inequalities, and address the climate crisis by 2030.
spark transformative
individual and collective
We use storytelling to create compelling narratives that educate and break through indifference, raising awareness about major challenges and important issues.
This consciousness inspires people and communities to act, changing behaviours, confronting barriers, exposing injustices, and advocating for positive global change.
These actions lead to real, lasting changes that influence policies, mobilise funds, and transform culture fostering sustainable progress for people and planet.
We leverage liquid and experiential storytelling to create a bond between the audience and our message, making every campaign a deeply personal and collective journey.
In our hands, Storytelling 2.0 is a powerful tool for change, whether it’s through communication, collaboration, creativity, or leveraging celebrity culture. Here’s how we do it:
we advance consultancy
We integrate Storytelling 2.0 with advisory and consultancy expertise, guiding organizations through complex challenges. We craft compelling narratives and strategic blueprints for change, enhancing missions and focusing on social impact and ESG outcomes.
- – Strategic Planning
- – Policy Analysis & Advocacy
- – ESG Strategy Integration
- – Capacity Building
- – Stakeholder Engagement
- – Narrative Development
we utilise communications
We amalgamate Storytelling 2.0 with global media engagement and innovative collaborations, crafting strategic plans that catalyze impactful change. This approach propels organizations, ignites meaningful dialogues, and fosters social movements, driving transformative outcomes that resonate across communities and sectors.
- – Global media engagement
- – Thought-leadership
- – Developing campaigns
- – Crisis communications
- – Behavioural Economics
- – Theories of Change
we cultivate collaborations
Embracing collaborative action, we use Storytelling 2.0 to connect diverse perspectives and strengths, creating a world where potential is fully realized and unsung heroes across different fields are recognized. Our stakeholder engagement spans multiple sectors, from celebrities to non-profits, mobilizing grassroots and political advocacy.
- – Multi-sector stakeholder engagement (celebrities, influencers, corporations, activists, industry leaders, governments, philanthropies, non-profits.)
- – Mobilise grassroots advocacy
- – Political advocacy
- – Media amplification
- – Unique event experiences
we harness creativity
Leveraging Storytelling 2.0, we create captivating content across various mediums. Our strategic creativity and experimentation ensure content resonates with audiences and aligns with campaign goals. We emphasize community empowerment and cultural relevance, driving meaningful change through diverse voices.
- – Content creation
- – Design and develop digital experiences
- – Artistic collaboration
- – Multimedia storytelling
we capitalise on celebrity culture
We use the power of celebrity culture, partnering with influencers to elevate campaigns with Storytelling 2.0. Our methodology enhances global message amplification, connects with audiences through relatable channels like film, music, to fashion, and promotes societal progress by bridging diverse groups through shared experiences.
- – Recruiting celebrities
- – Digital influencer engagement and management
- – Social impact journey advisory to personalities
- – Content creation and distribution
Our mission unfolds through a powerful, cyclical journey of transformation: Awareness, Action, and Change. Each stage in this journey is underpinned by our dynamic Act. Build. Change. Do. (ABCD) framework, driving us from vision to impact.
- The World She Wants.
Discover more about Natasha's impactful journey on her website.
The World We Want stands as a testament to the transformative power of visionary women leaders. At the forefront of this revolutionary movement is Natasha Mudhar, an enterprising and mission-driven social entrepreneur, pioneering ventures at the nexus of media, technology, and entertainment.
More on Natasha
Boasting over twenty years of experience, Natasha masterfully wields her extensive network and storytelling prowess to effectuate global change, in line with the SDGs. Her profound impact as a thought leader and SDG advocate is underscored by her tenure as the UN’s Global Goals India Director, a role in which she innovatively galvanized engagement with the goals across India’s 1.3+ billion population.
As a formidable catalyst for change herself, Natasha has personally mobilised an impressive $380 million in impact investments and has steered over 80 groundbreaking projects in more than 130 countries, touching the lives of over 2.5 billion people. Her agility in driving change and her connections with a network of global leaders, investors, cultural icons, and policymakers cement her status as an influential and effective force in the realm of social impact.
Her unyielding dedication is rooted in the conviction that “no one should be left behind” due to their social or environmental circumstances and that everyone, irrespective of background, can prosper and influence their future.
To find out more on Natasha please visit www.natashamudhar.com
The World We Want stands as a testament to the transformative power of visionary women leaders. At the forefront of this revolutionary movement is Natasha Mudhar, an enterprising and mission-driven social entrepreneur, pioneering ventures at the nexus of media, technology, and entertainment.
More on Natasha
Boasting over twenty years of experience, Natasha masterfully wields her extensive network and storytelling prowess to effectuate global change, in line with the SDGs. Her profound impact as a thought leader and SDG advocate is underscored by her tenure as the UN’s Global Goals India Director, a role in which she innovatively galvanized engagement with the goals across India’s 1.3+ billion population.
As a formidable catalyst for change herself, Natasha has personally mobilised an impressive $380 million in impact investments and has steered over 80 groundbreaking projects in more than 130 countries, touching the lives of over 2.5 billion people. Her agility in driving change and her connections with a network of global leaders, investors, cultural icons, and policymakers cement her status as an influential and effective force in the realm of social impact.
Her unyielding dedication is rooted in the conviction that “no one should be left behind” due to their social or environmental circumstances and that everyone, irrespective of background, can prosper and influence their future.
To find out more on Natasha please visit www.natashamudhar.com
More ZunZun
- We embody her spirited essence to transform awareness into decisive, purposeful action across continents.
- ZunZun symbolizes empathy, wisdom, resilience, perceptiveness, and vibrant diversity. She has the sensitivity to see the unseen and hear the unspoken needs of our world.
- The colourful narrator of stories from around the world, she helps steer our mission toward impactful, sustainable change.
