What Guides Our Work | The World We Want

Because that’s the way we arrive at the How.

A well-considered, well–crafted solution. It’s our way of interrogating the challenge till it confesses. And knowing how, is what will make this a Decade of Delivery.

We also realise that to create exponential engagement and positive mass involvement, we need to explore marketing insights often drawn from 5 key life triggers: Fashion, Sports, Entertainment, Business and Food.

We use these 5 powerful lifestyle, social and behavioural levers to get mission critical messages across. By tapping into the consumer psyche using these human touchpoints, we are able to build seamless campaigns, compelling content, unique properties and exclusive events that touch, capture and retain audiences.

Take a look at our Services and Accelerators to learn how we build communications and advisory strategies to attract the right political support, build on-ground advocacy, increase global media attention, create viral moments, produce unique event experiences, recruit the right celebrity patrons and encourage fundraising.

FASHION

The statement made by what we wear. Our confidence is often drawn from the brands we champion, the level of comfort we have with our looks and personality.

Take a look at our Accelerator Tashan, an ethical lifestyle and wellness brand centred around a planet–conscious way of life.
SPORTS

The adrenaline rush. Playing, watching or reliving sporting history remains an important preoccupation of the masses.

Take a look at our Accelerator Sports Unite to see how we are using the power of sports to reduce inequality, champion inclusivity and empower a planet as one.
ENTERTAINMENT

The elixir to beat all stresses. In today’s fast paced life, we all seek the welcome relief of escapism into a realm of fun, inspiration and new experiences.

Take a look at our Accelerator, PopularCulture4Good, to learn how we harness the power of popular culture and the biggest names in showbiz for storytelling and advocacy.
BUSINESS

Because productivity is the road to prosperity. Whether self employed as an entrepreneur, working for a company, or helming an empire – wealth creation is an all-consuming factor.

Take a look at the two Accelerators we use to leverage the power of business and innovation to create social impact: Responsible Business provides expert consultancy for companies to modify leadership, values and actions today to craft a credible and tomorrow-ready CSR strategy. SDGx is a solutions–oriented platform to scale up and accelerate youth led social impact enterprises from the Global South.
FOOD

The very basis of nourishment and energy. Nothing limits the mind more than a hungry stomach. Take a look at our Accelerator Power2People and our commitment to creating open-data initiatives to provide access and inclusive knowledge on a mass scale to stakeholders to help achieve global food security by 2030.