In the value–system. Becoming a responsible business requires a lot of careful planning. A lack of forethought can result in clumsy and mishandled attempts at the responsibility that can backfire and hurt a brand’s image. Whilst it is important to make sure a company’s values align with that of its target audience, it’s important to […]
In the value–system. Becoming a responsible business requires a lot of careful planning. A lack of forethought can result in clumsy and mishandled attempts at the responsibility that can backfire and hurt a brand’s image. Whilst it is important to make sure a company’s values align with that of its target audience, it’s important to ensure that they also align with your core business and its key differentiator.
