We spearheaded the yearlong strategy to popularise the Global Goals to 1.27bn people in India and beyond. To ensure global reach and local relevance, we conceptualised and directed activities for the campaign and contextualised for Indian audience across all social stratage groups, and regions. We provided creative consultancy, project management, production, pan-India media strategies, and government, celebrity and corporate stakeholder engagements..
We made the most of collaboration and innovation to help drive the global goals in India, encouraging a transition from awareness of issues to action.