Case Study Project Everyone – The World We Want

Sustainable Development Goals Impacted
PARTNERSHIPS FOR GOALS

Services

Campaign Maximisers
Purpose Definers
Content Magnifiers
Experience Exploders
Visibility Amplifiers
Collaborations Personified

Spearheading the launch of the UN’s SDGs in India in 2015 to popularise the goals to 1.3bn people.

Project Everyone, co-founded by renowned filmmaker and founder of Comic Relief Richard Curtis, launched the Global Goals campaign to raise awareness of the new Global Goals for Sustainable Development - a series of 17 ambitious targets to end poverty, fight inequality and injustice and tackle climate change for everyone by 2030. The initiative is supported by a variety of existing campaigns including Project Everyone, Bill & Melinda Gates Foundation, action/2015 and Global Citizen.

Purpose

We spearheaded the yearlong strategy to popularise the Global Goals to 1.27bn people in India and beyond. To ensure global reach and local relevance, we conceptualised and directed activities for the campaign and contextualised for Indian audience across all social stratage groups, and regions. We provided creative consultancy, project management, production, pan-India media strategies, and government, celebrity and corporate stakeholder engagements..

Impact

We made the most of collaboration and innovation to help drive the global goals in India, encouraging a transition from awareness of issues to action.