Case Study Let’s Talk – The World We Want

Sustainable Development Goals Impacted
Good Health and Wellbeing Gender Equality

Services

Campaign Maximisers
Purpose Definers
Content Magnifiers
Experience Exploders
Power Boosters
Visibility Amplifiers
Collaborations Personified

Women’s Health as a subject is sadly riddled with taboos and stigmas.

The only way to address this is by bringing the topics out into the open and making them front and centre. On 25th and 26th October 2018, Antalya, Turkey played host to a unique gathering of eminent experts, activists, policy makers and business figures for the Let’s Talk! 2018 summit. This was the perfect setting for a fair and frank debate.

Purpose

The aim was to foster discussion and arrive at actionable next steps in women’s health. Based at the Maxx Royal Kemer Resort, the event was conceptualised and organised by philanthropist, campaigner and supermodel Natalia Vodianova alongside her charitable giving platform Elbi, in association with the UNFPA, the United Nations’ sexual and reproductive health agency. The event was graced by national and international dignitaries from fashion, entertainment, business and government, with the First Lady of Turkey Emine Erdoğan also in attendance to show her utmost commitment to gender empowerment.

Impact

As the strategic global communication partner, we helped co-ordinate the event, on-ground logistics, empanelment and briefing for high-level speakers. We blueprinted and handled the entire global media relations campaign. The success and impact of this international visibility drive cemented Natalia’s vision to launch the ‘Let’s Talk!’ series in other countries, from India and Kenya to Switzerland.