To this end, GODAN organised a 2 day summit in New York on the margins of the UN General Assembly. The purpose was to make all data in agriculture and nutrition freely available for better policy and decision-­making by 2050, when the global population is expected to hit 9 billion.

For the first time in known history, world leaders and prominent international figures shared a forum with researchers, farmers, students and public, private and non-­profit organisations. The stakeholders joined hands to showcase the impact of open data for agriculture and nutrition around the world. The summit included high level speeches, a hackathon by young innovators, exhibits showcasing the importance of open ­data and the unveiling of the results from an online open‐data revolution. The petition was then handed over at the UN in a significant and momentous occasion.

As a GODAN spokesperson and global coordinator, The World We Want’s involvement in the campaign was pivotal. Whether it was spreading awareness, helping launch the programme or underlining the use and importance of agriculture and nutritional data, we worked shoulder to shoulder with GODAN to meet their goals.

The strategy and execution included sparking interest in all event features, developing hero case studies illustrating the impact of open data, coordinating high level interviews with key spokespersons from the governments of the UK, Africa and the US, conducting media and crisis briefings, defining key messaging and creating digital content.

Our multi-­layered campaign reaching 2.7 billion readers, saw coverage in over 250 media outlets with our hashtags trending right throughout the summit. The World We Want is now working with GODAN to launch the open data revolution in the private sector.