The planet as one. In a world where opportunities are often limited by inequalities and prejudice, we are looking to find the common ground to unite us all. Sports Unite is a unique concept that uses the power of mass appeal and fair play to reduce inequality, champion inclusivity and empower each and every citizen of the earth.

The power of sport. We look at sport as a force for change. It not only encourages development through its promotion of respect, fairness, inclusiveness and leadership, it also helps to accelerate the action on the SDGs.

Soon at a stadium near you. Sports Unite aims to bring an entire global population together, regardless of their gender, religion, race, age, economic background or physical mobility, “to leave no one behind”. In doing so, we aim to accelerate progress in achieving the United Nations SDGs by 2030.

Through impact–led campaigns. We seek to implement lasting measurable change, build a proud movement of likeminded changemakers and help communities become more sustainable to improve livelihoods. Leveraging events, community projects, collaborations and workshops – we will use sport as our crowdsource, our game changer.

A holistic approach. We will build a movement of empowered young leaders committed to creating positive, grassroot change. We will bring individuals closer to the environment, creating responsibility to ensure its sustainability. We will educate the next generation during their formative years to ensure they develop key values of respect, fairness, empathy and acceptance. We will introduce people to the fascinating world of sport, a healthy active lifestyle and a new-age career path. We will instil values of leadership and entrepreneurship, build character confidence and help individuals realise their full potential.